If you're looking to reach a large amount of people, advertising with outdoor banners is the way to go. Of course, outdoor advertising has one major obstacle — it's outdoors. That means your printed banners have to be sturdy enough to withstand wind, rain, snow, and sun damage.
When it comes to standing up to the elements, you can't do better than vinyl. Customized vinyl banners are made out of a vinyl polymer called polyvinyl chloride, or PVC. PVC is designed to withstand extreme hot and cold temperatures. The material is completely waterproof and doesn't fade in the sun.
Why is weather resistance so important? Your outdoor printed banners are representing your business. Beyond simply advertising specials and sales, the quality of your banners speaks to the quality of your business.
Subconsciously, people will associate a faded, raggedy banner with a business in a similar state of disrepair. But a vibrant banner that lasts for months will tell them something different — that your business is here to stay.
Durability has another perk — since vinyl printed banners hold up to the elements, you can use them for years, allowing you money to go farther.
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Welcome to All Star Graphics From concept to completion, Five Boro Flag has the expertise and the vision.
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Growing Steady Since 1956… High quality products, friendly fast service, and true value to you the customer.
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Friendly Fast Service The products you want, when you want them
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Let's talk value. It's that perfect mix of quality, price and service.
Monday, May 24, 2010
Monday, May 17, 2010
If you're thinking about ordering customized vinyl banners, you might be wondering — what kind of businesses has All Star Graphics served? Read on to learn about two of our favorite custom banner projects.
The New York City Marathon
In the mid 1970s, The New York City Marathon evolved from a humble meeting of 100 or so runners to a worldwide affair when the track expanded to include all five boroughs. AllStarGraphics.com designed this 25-mile banner for the marathon's path along Central Park. The marathon's outdoor banners had to be big and vibrant enough to catch participants in motion — and to give those sponsors their money's worth.
Water: H2O = Life
The Water: H2O = Life exhibit covered the universality of water — how it is essential to life and a part of every language. This international exhibit began at the American Museum of Natural History in November 2007, and All Star Graphics was there to spread the word via custom vinyl banner printing. We designed a large outdoor banner for the museum's front archway, featuring — among other details — lifelike water ripples.
Monday, May 10, 2010
Are you thinking about promoting your business with outdoor printed banners? If so, these tips might come in handy:
1. Choose easy-to-ready type. Whether your target audience is walking, driving, or floating past in a hot air balloon, it's important to choose your font, color, and text-size with an eye toward readability. Nobody can respond to your message if they can't see it!
2. Take the pulse of the neighborhood. Think about the people who will see your banners in various locations. Will they be young or old, rich or poor, commuters or residents? These factors should inform the tone and content of your banners.
3. Go 3D in 2D. We'd all like to invest in eye-catching 3D banners, but such bells and whistles can get expensive, fast. For a compromise, we recommend creating a 3D design out of 2D materials. Consult a graphic artist for ideas, or search online.
4. Make your product or service clear. Even if consumers find your outdoor banners aesthetically appealing or cleverly worded, none of that matters if they don't understand what products or services you are looking to advertise. So be clear!
Monday, May 3, 2010
Vinyl might seem like a relic of the past in the music industry, but the material is still very much alive when it comes to outdoor banners. Vinyl banner printing has a number of huge advantages, as vinyl is affordable, durable, and lends itself to printed banners and flags of all sizes.
Affordability: Vinyl banner printing has been greatly simplified by digital technology, which has in turn lowered the price to consumers. Plus, vinyl signs, banners, and flags are easy to put up, take down, and put up again, so you can get multiple uses out of a single investment!
Durability: Always water resistant, vinyl banners are designed to stand up to extreme temperatures without cracking or tearing. This way, your outdoor banners won't come down until you want them to come down.
Versatility: Whether you're looking to turn heads among the crowds in Times Square or simply throw an office party, vinyl banner printing can accommodate. Vinyl banners are available in all shapes and sizes, and they can be customized to include graphics of all kinds.
With so many benefits, it's no wonder that so many people choose vinyl for their printing needs. Next time you're in the market for printed banners, keep vinyl in mind!