Are you thinking about promoting your business with outdoor printed banners? If so, these tips might come in handy:
1. Choose easy-to-ready type. Whether your target audience is walking, driving, or floating past in a hot air balloon, it's important to choose your font, color, and text-size with an eye toward readability. Nobody can respond to your message if they can't see it!
2. Take the pulse of the neighborhood. Think about the people who will see your banners in various locations. Will they be young or old, rich or poor, commuters or residents? These factors should inform the tone and content of your banners.
3. Go 3D in 2D. We'd all like to invest in eye-catching 3D banners, but such bells and whistles can get expensive, fast. For a compromise, we recommend creating a 3D design out of 2D materials. Consult a graphic artist for ideas, or search online.
4. Make your product or service clear. Even if consumers find your outdoor banners aesthetically appealing or cleverly worded, none of that matters if they don't understand what products or services you are looking to advertise. So be clear!
Monday, May 10, 2010
